
Marketed Apple's Macintosh from 1984 and made 'evangelist' a marketing job title; author and Silicon Valley venture capitalist.
Canva
AppleGarage Technology Ventures
The Art of the Start breaks early-company work into concrete tasks - pitching, positioning, recruiting, bootstrapping, partnering - for founders with no prior company behind them. The Macintosh Way and Selling the Dream document how Apple built developer and customer evangelism into a product launch, which is where the modern practice of developer relations comes from.
6 books of their own · 11 books they recommend · 41 appearances
Recommended by: Mohnish Pabrai, Ev Williams, Keith Rabois and 1 other
Recommended by: Mohnish Pabrai, Naval Ravikant
Kawasaki on competing through service, speed and irritating incumbents
“Awesome book. On my Top Ten List. CEO of garage.com and a friend.” — Mohnish Pabrai
Source: Mohnish's Bookshelf — Books on Sales & Marketing, entry 27
Recommended by: Mohnish Pabrai
The Art of the Start 2.0 | – | 2015 | T3 | Mohnish Pabrai, Ev Williams, Keith Rabois and 1 others |
The Macintosh Way | – | 1990 | T3 | Mohnish Pabrai, Naval Ravikant |
Selling the Dream | – | 1991 | T3 | Mohnish Pabrai |
Rules for Revolutionaries | – | 1999 | T3 | Mohnish Pabrai |
How to Drive Your Competition Crazy | Kawasaki on competing through service, speed and irritating incumbents | 1995 | T3 | Mohnish Pabrai |
Hindsights | – | 1993 | T3 | Mohnish Pabrai |
Effectiveness is learned practice: manage time, pick priorities, decide well.
Also recommended by: Ev Williams, Nat Eliason, David Cancel and 4 others
Why well-run firms lose to cheaper, worse products that enter at the market's bottom.
Also recommended by: Jim Collins, Mohnish Pabrai, Aaron Levie and 26 others
Six principles of compliance, from reciprocity to scarcity, and how sellers use them.
Also recommended by: Andrew Wilkinson, Charlie Munger and 28 others
Also recommended by: Mohnish Pabrai, Simon Sinek
Why tech products stall between early adopters and the mainstream, and how to cross.
Also recommended by: Andrew Wilkinson, Mohnish Pabrai and 12 others