Updates

  1. Person pages list letters, writing, profiles and links as sortable tables with filters, and show each person's companies as links; Fund letters show each letter's description in its own column.
  2. Experts show a checked job title and a short description of each person; 30 more people have photographs.
  3. Every company, fund, university and publication the experts work for has a page listing the people there.
  4. Fund letters show each letter's thesis and filter by it; 225 person pages list the essays, columns and newsletter issues the person wrote.
  5. Person pages list every essay and newsletter issue a person wrote, and their own books as a table in List view.
  6. Recommends shows the five largest kinds of book and the rest under More; browse pictures load sooner.
  7. Podcasts and talks link the original episode, filter by Audio and video or Press, and list each publisher once.
  8. Pages are wider, Recommends has List and Grid, and a filter clicked again turns off.
  9. Book cards sit in a ruled grid with Open Library and Goodreads links and each book's one-line note.
  10. Funds is now Investors; each investor's styles are buttons that filter the table.
  11. Podcasts and talks on a person's page filter by year and publisher and show as a list or a grid of pictures.
  12. Quotes show only people's own words: 472 summaries written by list sites are gone.
  13. Country pages open from Browse again, and every link on the shelf lands on a page.
  14. Subject and person pages show their sections as tabs, and each book appears once on a person's page.
  15. Book cards show the quote, who said it and the source; grids show five cards to a row.
  16. On a phone, a menu holds the sections, search, Updates, Feedback and dark mode.
  17. Feedback takes a screenshot of the page with no browser prompt, opens a screenshot full size when you click it, and clears itself once sent.
  18. Book cards are centred, search names the topic each book sits in, and any text cut short shows whole on hover.
  19. Search groups its results by kind: people, companies, geographies, subjects, topics, books, funds, fund letters and papers.
  20. The Books table lists who recommended each book by name, and the browser tab names the section you are in.
  21. Feedback can take a screenshot of the page, or one you paste or choose, and opens in the corner beside Updates.
  22. Each rail button reopens its section where you left it, and Browse, Table and People show on every book and subject page.
  23. Filters grey out choices that hold nothing instead of hiding them, and Books › People filters by authors or recommenders.
  24. Feedback takes a subject line and up to three screenshots.
  25. Biographies are grouped by the person they are about: 41 new pages, from Abraham Lincoln to Lee Kuan Yew.
  26. Sport splits into 23 sports, and Religion into one topic per faith.
  27. Book lists show as cards: the cover, one recommendation quote and every recommender by name.
  28. Seventeen subjects that had two or three pages under different names now have one page each.
  29. Every page lists its Experts as authors and recommenders, with a link to them on the Experts tab.
  30. Economics, Financial history, Financial panics and Accounting are subjects of their own, with one page per financial crisis.
  31. Book, person and subject pages open inside the app, so the tabs stay in view.
  32. 996 more book covers, and photographs or logos for 227 more people and companies.
  33. Books › Browse shows every subject as cards, and the rail holds Fund letters, Papers, Experts, Books and Funds.
  34. Every topic over 150 books splits into narrower topics, each with a page of its own.

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Graphic Design, Typography and Branding

Art and design

Holds books on type, lettering, grids, graphic design history, brand identity and advertising.

Books 50Experts 2Recommenders 20

Start here

  1. Confessions of an Advertising ManDavid Ogilvy, 1963
  2. Ogilvy on AdvertisingDavid Ogilvy, 1983
  3. Design Is StorytellingEllen Lupton
  4. Treasury of Alphabets and LetteringJan Tschichold, 1952
  5. An Essay on TypographyEric Gill, 1954
Confessions of an Advertising ManConfessions of an Advertising Man
T1 Confessions of an Advertising Man
David Ogilvy · 1963
Open LibraryGoodreads

How to win and keep agency clients and write advertising that sells.

Recommended by: Mohnish Pabrai, David Cancel, Sam Parr

Ogilvy on AdvertisingOgilvy on Advertising
T1 Ogilvy on Advertising
David Ogilvy · 1983
Open LibraryGoodreads

Rules for advertising that sells, drawn from direct-response testing.

“Ogilvy is a brilliant guy and a terrific writer. Really enjoyed this book and learned a lot.” — Mohnish Pabrai

Source: Mohnish's Bookshelf — Books on Sales & Marketing, entry 40

Recommended by: Mohnish Pabrai, David Cancel, Ev Williams and 1 other

Design Is StorytellingDesign Is Storytelling
T3 Design Is Storytelling
Ellen Lupton
Goodreads

Design treated as narrative: story arc, empathy, surprise and sequence.

Treasury of Alphabets and LetteringTreasury of Alphabets and Lettering
T4 Treasury of Alphabets and Lettering
Jan Tschichold · 1952
Open LibraryGoodreads

Recommended by: David Kadavy

An Essay on TypographyAn Essay on Typography
T4 An Essay on Typography
Eric Gill · 1954
Open LibraryGoodreads

Recommended by: Jeremiah Shoaf

TypographieTypographie
T4 Typographie
Emil Ruder · 1967
Open LibraryGoodreads

Recommended by: Jeremiah Shoaf

Grid Systems in Graphic Design: A Visual ComGrid Systems in Graphic Design: A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers (German and English Edition)
T4 Grid Systems in Graphic Design: A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers (German and English Edition)
Josef Müller-Brockmann · 1981
Open LibraryGoodreads

Recommended by: Patrick Collison, Ran Segall

Designing with TypeDesigning with Type
T4 Designing with Type
James Craig, Irene Korol Scala · 1992
Open LibraryGoodreads

Recommended by: Jeremiah Shoaf

The Elements of Typographic StyleThe Elements of Typographic Style
T4 The Elements of Typographic Style
Robert Bringhurst · 1992
Open LibraryGoodreads

Recommended by: Patrick Collison, David Kadavy and 1 other

The Non-Designer's Design BookThe Non-Designer's Design Book
T4 The Non-Designer's Design Book
Robin Williams · 1994
Open LibraryGoodreads

Recommended by: David Kadavy

DisruptionDisruption
T4 Disruption
Jean-Marie Dru · 1996
Open LibraryGoodreads

Recommended by: Mohnish Pabrai

20th-Century Type20th-Century Type
T4 20th-Century Type
Lewis Blackwell · 1998
Open LibraryGoodreads

Recommended by: Jeremiah Shoaf

The New TypographyThe New Typography
T4 The New Typography
Jan Tschichold · 1998
Open LibraryGoodreads

Recommended by: Patrick Collison, David Kadavy and 1 other

A Type PrimerA Type Primer
T4 A Type Primer
John Kane · 2002
Open LibraryGoodreads

Recommended by: Jeremiah Shoaf

Making and Breaking the GridMaking and Breaking the Grid
T4 Making and Breaking the Grid
Timothy Samara · 2002
Open LibraryGoodreads

Recommended by: Jan Losert

The Brand GapThe Brand Gap
T4 The Brand Gap
Marty Neumeier · 2003
Open LibraryGoodreads

Five disciplines to close the gap between brand strategy and its execution.

Recommended by: Andy Budd, Ran Segall

The Complete Manual of TypographyThe Complete Manual of Typography
T4 The Complete Manual of Typography
James Felici · 2003
Open LibraryGoodreads

Recommended by: Jeremiah Shoaf

Thinking with TypeThinking with Type
T4 Thinking with Type
Ellen Lupton · 2004
Open LibraryGoodreads

Recommended by: Patrick Collison, David Kadavy and 1 other

Designing Brand IdentityDesigning Brand Identity
T4 Designing Brand Identity
Alina Wheeler · 2008
Open LibraryGoodreads

Recommended by: Ran Segall

The King of Madison Avenue: David Ogilvy andThe King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
T4 The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Kenneth Roman · 2009
Open LibraryGoodreads

David Ogilvy's life and the making of his famous advertising campaigns.

Recommended by: Andrew Wilkinson, Mohnish Pabrai

Typography EssentialsTypography Essentials
T4 Typography Essentials
Ina Saltz · 2009
Open LibraryGoodreads

Recommended by: Jeremiah Shoaf

Just My TypeJust My Type
T4 Just My Type
Simon Garfield · 2010
Open LibraryGoodreads

Recommended by: Jeremiah Shoaf

The Anatomy of Type
T4 The Anatomy of Type
Stephen Coles · 2012
Open LibraryGoodreads

Recommended by: Jeremiah Shoaf

Branding Terror: The Logotypes and IconograpBranding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations
T4 Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations
Artur Beifuss · 2013
Open LibraryGoodreads

Recommended by: Patrick Collison

On Web Typography
T4 On Web Typography
Jason Santa Maria · 2014
Open LibraryGoodreads

How to judge typefaces, work within technical limits and build web type systems.

Recommended by: Jeremiah Shoaf

Shaping Text
T4 Shaping Text
Jan Middendorp · 2014
Open LibraryGoodreads

Recommended by: Jeremiah Shoaf

Type on Screen
T4 Type on Screen
Ellen Lupton · 2014
Open LibraryGoodreads

Recommended by: Jeremiah Shoaf

How To
T4 How To
Michael Bierut · 2015
Open LibraryGoodreads

Recommended by: Ran Segall

In ProgressIn Progress
T4 In Progress
Jessica Hische · 2015
Open LibraryGoodreads

Recommended by: Jessica Hische

The Evolution of TypeThe Evolution of Type
T4 The Evolution of Type
Tony Seddon · 2015
Open LibraryGoodreads

Recommended by: Jeremiah Shoaf

Why Fonts MatterWhy Fonts Matter
T4 Why Fonts Matter
Sarah Hyndman · 2016
Open LibraryGoodreads

Recommended by: Jeremiah Shoaf

Web TypographyWeb Typography
T4 Web Typography
Richard Rutter · 2017
Open LibraryGoodreads

Recommended by: Jeremiah Shoaf

Better Web Typography for a Better Web
T4 Better Web Typography for a Better Web
Matej Latin · 2018
Open LibraryGoodreads

Recommended by: Jeremiah Shoaf

Brand by Hand
T4 Brand by Hand
Jon Contino · 2018
Open LibraryGoodreads

Recommended by: Zack Onisko

Flexible Typesetting
T4 Flexible Typesetting
Tim Brown · 2018
Open LibraryGoodreads

Recommended by: Jeremiah Shoaf

What Really Makes America GreatWhat Really Makes America Great
T4 What Really Makes America Great
Creative Action Network · 2018
Open LibraryGoodreads

Recommended by: Guy Kawasaki

Meggs' History of Graphic Design
T4 Meggs' History of Graphic Design
Philip B. Meggs, Alston W. Purvis · 2025
Open LibraryGoodreads

Recommended by: Bret Victor

An Essay on Typography First Thus Edition
T4 An Essay on Typography First Thus Edition
Goodreads

Recommended by: Patrick Collison

A–Z of Letterpress
T4 A–Z of Letterpress
Alan Kitching
Goodreads

Recommended by: Jeremiah Shoaf

Book of Branding
T4 Book of Branding
Radim Malinic
Goodreads

Recommended by: Ran Segall

Damn Good AdviceDamn Good Advice
T4 Damn Good Advice
George Lois
Goodreads

Recommended by: Matt Mullenweg

Designing Obama
T4 Designing Obama
Scott Thomas
Goodreads

Recommended by: Coleen Baik

Encyclopaedia of Typefaces
T4 Encyclopaedia of Typefaces
W. Pincus Jaspert et al.
Goodreads

Recommended by: Jeremiah Shoaf

Stop Stealing Sheep & Find Out How Type Work
T4 Stop Stealing Sheep & Find Out How Type Works
Erik Spiekermann, E.M. Ginger
Goodreads

Recommended by: Jeremiah Shoaf

Swiss Graphic Design: The Origins and GrowthSwiss Graphic Design: The Origins and Growth of an International Style, 1920-1965 by Hollis, Richard (2006)
T4 Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965 by Hollis, Richard (2006)
Goodreads

Recommended by: Patrick Collison

The Designer’s Dictionary of Type
T4 The Designer’s Dictionary of Type
Sean Adams
Goodreads

Recommended by: Jeremiah Shoaf

The Intelligent Lifestyle Magazine
T4 The Intelligent Lifestyle Magazine
Francesco Franchi
Goodreads

Recommended by: Adam Ho

The Visual History of Type
T4 The Visual History of Type
Paul McNeil
Goodreads

Recommended by: Jeremiah Shoaf

Type
T4 Type
Cees W. de Jong, Alston W. Purvis, Jan Tholenaar
Goodreads

Recommended by: Jeremiah Shoaf

Weingart: Typography
T4 Weingart: Typography
Wolfgang Weingart
Goodreads

Recommended by: Jeremiah Shoaf

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