Founders of shops, consumer brands, clothing labels, cosmetics and direct-selling firms.
How a running-shoe importer became Nike, surviving one cash crisis after another.
“…books I've recommended, highlighted to death, or forced on friends.” — Andrew Wilkinson
Source: Andrew Wilkinson's Bookshelf, neverenough.com
Recommended by: Andrew Wilkinson, Bill Gates, Mohnish Pabrai and 25 others
King Gillette, his safety razor and the disputed give-away-the-handle story.
Amway's co-founder's own account; read alongside the criticism.
Brownie Wise and the home-party sales network that made Tupperware.
Recommended by: Mohnish Pabrai
The life of Sol Price, who invented the warehouse club and taught Costco.
Founder's account of a private-label, limited-SKU, high-turn grocery model.
Tire-shop founder's memoir on profit sharing and dealer economics
“If you want to read one book, read the autobiography of Les Schwab... He ran tire shops in the Midwest and made a fortune” — Charlie Munger
Source: Notes from the 2004 Berkshire Hathaway Annual Meeting, by Whitney Tilson, p. 35
Recommended by: Charlie Munger
Recommended by: Mohnish Pabrai
Patagonia's founder on running a business against conventional growth logic
Recommended by: Nat Eliason, Patrick Collison, David Cancel and 3 others
Amancio Ortega and Zara's fast-fashion model of short cycles and nearby factories.
Charlie Mungerrecommends 1 book here