Updates

  1. Person pages list letters, writing, profiles and links as sortable tables with filters, and show each person's companies as links; Fund letters show each letter's description in its own column.
  2. Experts show a checked job title and a short description of each person; 30 more people have photographs.
  3. Every company, fund, university and publication the experts work for has a page listing the people there.
  4. Fund letters show each letter's thesis and filter by it; 225 person pages list the essays, columns and newsletter issues the person wrote.
  5. Person pages list every essay and newsletter issue a person wrote, and their own books as a table in List view.
  6. Recommends shows the five largest kinds of book and the rest under More; browse pictures load sooner.
  7. Podcasts and talks link the original episode, filter by Audio and video or Press, and list each publisher once.
  8. Pages are wider, Recommends has List and Grid, and a filter clicked again turns off.
  9. Book cards sit in a ruled grid with Open Library and Goodreads links and each book's one-line note.
  10. Funds is now Investors; each investor's styles are buttons that filter the table.
  11. Podcasts and talks on a person's page filter by year and publisher and show as a list or a grid of pictures.
  12. Quotes show only people's own words: 472 summaries written by list sites are gone.
  13. Country pages open from Browse again, and every link on the shelf lands on a page.
  14. Subject and person pages show their sections as tabs, and each book appears once on a person's page.
  15. Book cards show the quote, who said it and the source; grids show five cards to a row.
  16. On a phone, a menu holds the sections, search, Updates, Feedback and dark mode.
  17. Feedback takes a screenshot of the page with no browser prompt, opens a screenshot full size when you click it, and clears itself once sent.
  18. Book cards are centred, search names the topic each book sits in, and any text cut short shows whole on hover.
  19. Search groups its results by kind: people, companies, geographies, subjects, topics, books, funds, fund letters and papers.
  20. The Books table lists who recommended each book by name, and the browser tab names the section you are in.
  21. Feedback can take a screenshot of the page, or one you paste or choose, and opens in the corner beside Updates.
  22. Each rail button reopens its section where you left it, and Browse, Table and People show on every book and subject page.
  23. Filters grey out choices that hold nothing instead of hiding them, and Books › People filters by authors or recommenders.
  24. Feedback takes a subject line and up to three screenshots.
  25. Biographies are grouped by the person they are about: 41 new pages, from Abraham Lincoln to Lee Kuan Yew.
  26. Sport splits into 23 sports, and Religion into one topic per faith.
  27. Book lists show as cards: the cover, one recommendation quote and every recommender by name.
  28. Seventeen subjects that had two or three pages under different names now have one page each.
  29. Every page lists its Experts as authors and recommenders, with a link to them on the Experts tab.
  30. Economics, Financial history, Financial panics and Accounting are subjects of their own, with one page per financial crisis.
  31. Book, person and subject pages open inside the app, so the tabs stay in view.
  32. 996 more book covers, and photographs or logos for 227 more people and companies.
  33. Books › Browse shows every subject as cards, and the rail holds Fund letters, Papers, Experts, Books and Funds.
  34. Every topic over 150 books splits into narrower topics, each with a page of its own.

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Growth, Sales and Marketing

Entrepreneurship and Startups

These books teach how a new business finds customers: positioning, sales teams, growth experiments, direct response marketing and product-led growth.

Books 32Experts 6Recommenders 44

Start here

  1. Crossing the ChasmGeoffrey A. Moore, 1991
  2. Inside the TornadoGeoffrey A. Moore, 1995
  3. Obviously AwesomeApril Dunford, 2019
  4. Billion Dollar Brand ClubLawrence Ingrassia, 2020
  5. The Cold Start ProblemAndrew Chen, 2021
Crossing the ChasmCrossing the Chasm
T2 Crossing the Chasm
Geoffrey A. Moore · 1991
Open LibraryGoodreads

Why tech products stall between early adopters and the mainstream, and how to cross.

Recommended by: Andrew Wilkinson, Mohnish Pabrai and 13 others

Inside the TornadoInside the Tornado
T2 Inside the Tornado
Geoffrey A. Moore · 1995
Open LibraryGoodreads

How to move a tech product past early adopters into a fast-growing mass market.

Recommended by: Mohnish Pabrai

Obviously AwesomeObviously Awesome
T2 Obviously Awesome
April Dunford · 2019
Open LibraryGoodreads

How to position software so it clearly wins for a chosen market.

Recommended by: Nat Eliason

Billion Dollar Brand ClubBillion Dollar Brand Club
T2 Billion Dollar Brand Club
Lawrence Ingrassia · 2020
Open LibraryGoodreads

How Dollar Shave Club, Warby Parker and other online brands took on incumbents.

The Cold Start ProblemThe Cold Start Problem
T2 The Cold Start Problem
Andrew Chen · 2021
Open LibraryGoodreads

How to launch a network product that is worthless until enough people use it.

Recommended by: Reid Hoffman

The Macintosh WayThe Macintosh Way
T3 The Macintosh Way
Guy Kawasaki · 1990
Open LibraryGoodreads

Recommended by: Mohnish Pabrai, Naval Ravikant

Selling the DreamSelling the Dream
T3 Selling the Dream
Guy Kawasaki · 1991
Open LibraryGoodreads

Recommended by: Mohnish Pabrai

Growth Hacker MarketingGrowth Hacker Marketing
T3 Growth Hacker Marketing
Ryan Holiday · 2013
Open LibraryGoodreads

Recommended by: Nat Eliason, Andrew Chen, Andy Budd

TractionTraction
T3 Traction
Gabriel Weinberg, Justin Mares · 2014
Open LibraryGoodreads

Recommended by: Nat Eliason, Alex Lieberman, Alexis Ohanian and 7 others

The Automatic CustomerThe Automatic Customer
T3 The Automatic Customer
John Warrillow · 2015
Open LibraryGoodreads

How an ordinary business can add subscriptions for steady recurring revenue.

From Impossible to InevitableFrom Impossible to Inevitable
T3 From Impossible to Inevitable
Aaron Ross, Jason Lemkin · 2016
Open LibraryGoodreads

The SaaS growth playbook: niche, funnel, hiring cadence.

Recommended by: David Cancel

Product-Led GrowthProduct-Led Growth
T3 Product-Led Growth
Wes Bush · 2019
Open LibraryGoodreads

How to design a free tier that turns users into paying customers.

Obsessed
T3 Obsessed
Emily Heyward · 2020
Open LibraryGoodreads

How startup brands such as Casper and Allbirds built loyal customers.

Marketing on a ShoestringMarketing on a Shoestring
T4 Marketing on a Shoestring
Jeffrey P. Davidson · 1988
Open LibraryGoodreads

Recommended by: Mohnish Pabrai

Selling Your ServicesSelling Your Services
T4 Selling Your Services
Robert W. Bly · 1991
Open LibraryGoodreads

Recommended by: Mohnish Pabrai

Guerilla MarketingGuerilla Marketing
T4 Guerilla Marketing
Jay Conrad Levinson · 1992
Open LibraryGoodreads

Recommended by: Drew Houston

How to Make Millions with Your IdeasHow to Make Millions with Your Ideas
T4 How to Make Millions with Your Ideas
Dan S. Kennedy · 1996
Open LibraryGoodreads

Recommended by: Tim Ferriss

Getting Everything You Can Out of All You'veGetting Everything You Can Out of All You've Got
T4 Getting Everything You Can Out of All You've Got
Jay Abraham · 2000
Open LibraryGoodreads

A marketing adviser's ideas for growing a business or a career.

Recommended by: Nat Eliason, Andrew Wilkinson, Ramit Sethi and 1 other

Jump Start Your Business Brain: Win More, LoJump Start Your Business Brain: Win More, Lose Less, and Make More Money
T4 Jump Start Your Business Brain: Win More, Lose Less, and Make More Money
Doug Hall · 2001
Open LibraryGoodreads

Recommended by: Mohnish Pabrai

The Win Without Pitching ManifestoThe Win Without Pitching Manifesto
T4 The Win Without Pitching Manifesto
Blair Enns · 2010
Open LibraryGoodreads

Recommended by: Johnnie Gomez

DOTCOM SecretsDOTCOM Secrets
T4 DOTCOM Secrets
Russell Brunson · 2011
Open LibraryGoodreads

Recommended by: John D Saunders

One Simple IdeaOne Simple Idea
T4 One Simple Idea
Stephen Key · 2011
Open LibraryGoodreads

Recommended by: Tim Ferriss

Freaks Shall Inherit the Earth
T4 Freaks Shall Inherit the Earth
Chris Brogan · 2014
Open LibraryGoodreads

Recommended by: Paul Jarvis

Hacking SalesHacking Sales
T4 Hacking Sales
Max Altschuler · 2015
Open LibraryGoodreads

Recommended by: Justin Kan, Sam Altman

Invisible Selling Machine
T4 Invisible Selling Machine
Ryan Deiss · 2015
Open LibraryGoodreads

Recommended by: Daymond John

The Sales Acceleration FormulaThe Sales Acceleration Formula
T4 The Sales Acceleration Formula
Mark Roberge · 2015
Open LibraryGoodreads

Recommended by: Nat Eliason, David Cancel, Noah Kagan

Expert SecretsExpert Secrets
T4 Expert Secrets
Russell Brunson · 2017
Open LibraryGoodreads

Recommended by: Ran Segall

Hacking GrowthHacking Growth
T4 Hacking Growth
Sean Ellis, Morgan Brown · 2017
Open LibraryGoodreads

Recommended by: Sean Ellis

Crushing It!Crushing It!
T4 Crushing It!
Gary Vaynerchuk · 2018
Open LibraryGoodreads

Recommended by: Nate O'Brien, Ryan Hoover, Tony Hsieh

$100M Offers: How To Make Offers So Good Peo$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
T4 $100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Alex Hormozi · 2021
Open LibraryGoodreads

Recommended by: Ali Abdaal

Play Bigger
T4 Play Bigger
Al Ramadan et al.
Goodreads

Recommended by: Anthony Pompliano, David Cancel

Superfans
T4 Superfans
Pat Fynn
Goodreads

Recommended by: Jan Losert

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