Reid Hoffman

Run your career the way an entrepreneur runs a startup.

Employment as an honest alliance: set tours of duty between firm and employee.

When and how to put speed before efficiency to capture a market before rivals.

Book drawn from the Masters of Scale podcast

Subtitled 'Amplifying Our Humanity Through AI'; co-written with GPT-4

Seven qualities, such as unconditional responsibility, of people who make firms work.

Management as production: a manager's output is the output of the team they lead.

Objectives and key results, the goal system Grove built at Intel and Google adopted.

How to spot a strategic inflection point, when a tenfold force changes a business.

How platforms create value by matching groups, unlike linear pipeline businesses.

Why well-run firms lose to cheaper, worse products that enter at the market's bottom.

Four women venture capitalists and the deals the industry forgot

Operating manual for scaling a company from fifty to thousands

How to launch a network product that is worthless until enough people use it.

Subtitled 'Building a Business When There Are No Easy Answers'

Venture financing term by term, for founders negotiating their first rounds.

Why startups should build something new and own a small market before growing.

Airbnb from three air mattresses in 2007 to a global lodging business.

PayPal from Confinity and X.com through the merger to the 2002 sale to eBay.

A novel of a hacker in a corporate-run America and its virtual world, the Metaverse.

A novel of the quest to destroy a ring of power that corrupts all who use it.

History read as an expanding series of non-zero-sum games

How shared fictions such as money, nations and gods let humans cooperate at scale.

A manifesto for redesigning politics, government and the economy around human scale.

Power in a networked age; connection as the source of advantage

Insider account by Microsoft's president on tech policy and regulation.

Clausewitz introduces friction, fog, and the political nature of conflict as irreducible elements of strategy. His insistence that war is a continuation of politics by other means is the foundational challenge to anyone who wants a purely technical theory of winning.

The original text on strategic positioning. Sun Tzu's core insight — that winning without fighting is the highest form of strategy — runs through everything that followed. Short enough to read in an afternoon, dense enough to argue about for a career.

Run your career the way an entrepreneur runs a startup.

How markets shape everyday choices, such as why healthy people should buy insurance.

Leadership treated as the creation of meaning inside organisations

The gene from Mendel and Darwin to genome editing, beside a family's mental illness.

Language, logic and the limits of what can be said about the world.

Career capital before passion; building rare and valuable skills

Why mass movements of every kind draw the same frustrated people and use one method.

When and how to put speed before efficiency to capture a market before rivals.

Evolutionary psychology explained through Darwin's own life and behaviour.

Givers, takers and matchers, and why givers end up both at the bottom and the top.

How Netflix built talent density and candour so it could remove controls.