Updates

  1. Person pages list letters, writing, profiles and links as sortable tables with filters, and show each person's companies as links; Fund letters show each letter's description in its own column.
  2. Experts show a checked job title and a short description of each person; 30 more people have photographs.
  3. Every company, fund, university and publication the experts work for has a page listing the people there.
  4. Fund letters show each letter's thesis and filter by it; 225 person pages list the essays, columns and newsletter issues the person wrote.
  5. Person pages list every essay and newsletter issue a person wrote, and their own books as a table in List view.
  6. Recommends shows the five largest kinds of book and the rest under More; browse pictures load sooner.
  7. Podcasts and talks link the original episode, filter by Audio and video or Press, and list each publisher once.
  8. Pages are wider, Recommends has List and Grid, and a filter clicked again turns off.
  9. Book cards sit in a ruled grid with Open Library and Goodreads links and each book's one-line note.
  10. Funds is now Investors; each investor's styles are buttons that filter the table.
  11. Podcasts and talks on a person's page filter by year and publisher and show as a list or a grid of pictures.
  12. Quotes show only people's own words: 472 summaries written by list sites are gone.
  13. Country pages open from Browse again, and every link on the shelf lands on a page.
  14. Subject and person pages show their sections as tabs, and each book appears once on a person's page.
  15. Book cards show the quote, who said it and the source; grids show five cards to a row.
  16. On a phone, a menu holds the sections, search, Updates, Feedback and dark mode.
  17. Feedback takes a screenshot of the page with no browser prompt, opens a screenshot full size when you click it, and clears itself once sent.
  18. Book cards are centred, search names the topic each book sits in, and any text cut short shows whole on hover.
  19. Search groups its results by kind: people, companies, geographies, subjects, topics, books, funds, fund letters and papers.
  20. The Books table lists who recommended each book by name, and the browser tab names the section you are in.
  21. Feedback can take a screenshot of the page, or one you paste or choose, and opens in the corner beside Updates.
  22. Each rail button reopens its section where you left it, and Browse, Table and People show on every book and subject page.
  23. Filters grey out choices that hold nothing instead of hiding them, and Books › People filters by authors or recommenders.
  24. Feedback takes a subject line and up to three screenshots.
  25. Biographies are grouped by the person they are about: 41 new pages, from Abraham Lincoln to Lee Kuan Yew.
  26. Sport splits into 23 sports, and Religion into one topic per faith.
  27. Book lists show as cards: the cover, one recommendation quote and every recommender by name.
  28. Seventeen subjects that had two or three pages under different names now have one page each.
  29. Every page lists its Experts as authors and recommenders, with a link to them on the Experts tab.
  30. Economics, Financial history, Financial panics and Accounting are subjects of their own, with one page per financial crisis.
  31. Book, person and subject pages open inside the app, so the tabs stay in view.
  32. 996 more book covers, and photographs or logos for 227 more people and companies.
  33. Books › Browse shows every subject as cards, and the rail holds Fund letters, Papers, Experts, Books and Funds.
  34. Every topic over 150 books splits into narrower topics, each with a page of its own.

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Advertising

Industries

An agency business whose economics rest on client relationships and measurement claims, now unsettled by programmatic buying.

Books 8Experts 1Recommenders 11

Start here

  1. Ogilvy on AdvertisingDavid Ogilvy, 1983
  2. Confessions of an Advertising ManDavid Ogilvy, 1963
  3. Positioning: The Battle for Your MindAl Ries, Jack Trout, 1981
  4. Scientific AdvertisingClaude C. Hopkins, 1923
Scientific AdvertisingScientific Advertising
T1 Scientific Advertising
Claude C. Hopkins · 1923
Open LibraryGoodreads

Advertising as a measurable discipline: test every element against response.

Recommended by: Patrick O'Shaughnessy

Confessions of an Advertising ManConfessions of an Advertising Man
T1 Confessions of an Advertising Man
David Ogilvy · 1963
Open LibraryGoodreads

How to win and keep agency clients and write advertising that sells.

Recommended by: Mohnish Pabrai, David Cancel, Sam Parr

Positioning: The Battle for Your MindPositioning: The Battle for Your Mind
T1 Positioning: The Battle for Your Mind
Al Ries, Jack Trout · 1981
Open LibraryGoodreads

Marketing happens in the buyer's mind: find an open position there and own it.

Recommended by: Patrick Collison, Aaron Levie, David Cancel and 4 others

Ogilvy on AdvertisingOgilvy on Advertising
T1 Ogilvy on Advertising
David Ogilvy · 1983
Open LibraryGoodreads

Rules for advertising that sells, drawn from direct-response testing.

“Ogilvy is a brilliant guy and a terrific writer. Really enjoyed this book and learned a lot.” — Mohnish Pabrai

Source: Mohnish's Bookshelf — Books on Sales & Marketing, entry 40

Recommended by: Mohnish Pabrai, David Cancel, Ev Williams and 1 other

The Hidden PersuadersThe Hidden Persuaders
T2 The Hidden Persuaders
Vance Packard · 1957
Open LibraryGoodreads

How 1950s advertisers used psychological research to sway buyers.

The Attention MerchantsThe Attention Merchants
T2 The Attention Merchants
Tim Wu · 2016
Open LibraryGoodreads

How media from the penny press to social media capture attention and resell it.

Where the Suckers MoonWhere the Suckers Moon
T3 Where the Suckers Moon
Randall Rothenberg · 1994
Open LibraryGoodreads

One agency account, followed in forensic detail.

Recommended by: Jason Fried

Subprime Attention CrisisSubprime Attention Crisis
T3 Subprime Attention Crisis
Tim Hwang · 2020
Open LibraryGoodreads

The case that programmatic advertising is a mispriced market.

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