Money and effort already spent are gone and should not enter a forward decision, yet they reliably do, because abandoning a position feels like admitting error. In markets it shows up as averaging down on a broken thesis and as management defending a failed acquisition. The corrective is to ask what you would pay for the position today knowing nothing of what you paid before.
Kahneman's synthesis of behavioral economics is the cognitive science underpinning every negotiation tactic. Anchoring, loss aversion, framing effects, and the planning fallacy — understanding why these biases operate, not just that they exist, makes you harder to exploit and more honest about your own irrationality.
“…books I've recommended, highlighted to death, or forced on friends.” — Andrew Wilkinson
Source: Andrew Wilkinson's Bookshelf, neverenough.com
Recommended by: Andrew Wilkinson, Charles de Vaulx and 32 others
Tavris and Aronson focus on what happens after a bias fires: the self-justification, narrative revision, and escalating commitment that follow. Cognitive dissonance, they argue, is not a personality flaw but a universal mechanism, and understanding it explains police misconduct, political tribalism, and therapy failures in a single framework.
Recommended by: Mohnish Pabrai, Nat Eliason and 2 others
How behavioural economics was built against economists who assumed rational agents.
“He opens his new book, Misbehaving, with Vilfredo Pareto's assertion” — Howard Marks
Source: Oaktree memo 'On the Couch'
Recommended by: Howard Marks, Peter Mallouk, Tyler Cowen
Judge decisions by their reasoning, not their outcomes, and think in odds.
Recommended by: Ev Williams, Ana Fabrega, Jason Fried and 5 others
A working catalogue of 99 cognitive errors, organized so you can actually use it. Less academic than Kahneman, more encyclopedic than Duke. The format — one bias per short chapter — makes it useful as a pre-mortem checklist before consequential decisions.
Recommended by: Mohnish Pabrai
Mohnish Pabrairecommends 3 books here
Marc Andreessenrecommends 2 books here
Ev Williamsrecommends 2 books here
Charlie Mungerrecommends 1 book here
Howard Marksrecommends 1 book here
Nassim Nicholas Talebrecommends 1 book here
Ray Daliorecommends 1 book here
Seth Klarmanrecommends 1 book here
Tyler Cowenrecommends 1 book here
Albert Wengerrecommends 1 book here
Alfred Linrecommends 1 book here
Amy Hoodrecommends 1 book here
Bill Gatesrecommends 1 book here
Bryan Johnsonrecommends 1 book here
Daniel Burkarecommends 1 book here
Julie Zhuorecommends 1 book here
Mike Cannon-Brookesrecommends 1 book here
Naval Ravikantrecommends 1 book here
Peter Attiarecommends 1 book here
Ron Conwayrecommends 1 book here
Sam Altmanrecommends 1 book here
Satya Nadellarecommends 1 book here
Stewart Brandrecommends 1 book here
Tristan Harrisrecommends 1 book here