Do not attribute to malice what is adequately explained by incompetence, distraction or ordinary incentives. In markets it keeps you from building conspiracies out of behaviour that a dull explanation covers, which is usually the cheaper hypothesis. Held too loosely it becomes naivety, so it is a prior rather than a verdict.
Six principles of compliance, from reciprocity to scarcity, and how sellers use them.
“…books I've recommended, highlighted to death, or forced on friends.” — Andrew Wilkinson
Source: Andrew Wilkinson's Bookshelf, neverenough.com
Recommended by: Andrew Wilkinson, Charlie Munger and 29 others
Kahneman's synthesis of behavioral economics is the cognitive science underpinning every negotiation tactic. Anchoring, loss aversion, framing effects, and the planning fallacy — understanding why these biases operate, not just that they exist, makes you harder to exploit and more honest about your own irrationality.
“…books I've recommended, highlighted to death, or forced on friends.” — Andrew Wilkinson
Source: Andrew Wilkinson's Bookshelf, neverenough.com
Recommended by: Andrew Wilkinson, Charles de Vaulx and 32 others
Builds out Munger's latticework idea from primary sources.
“…books I've recommended, highlighted to death, or forced on friends.” — Andrew Wilkinson
Source: Andrew Wilkinson's Bookshelf, neverenough.com
Recommended by: Andrew Wilkinson, Nat Eliason and 8 others
Tavris and Aronson focus on what happens after a bias fires: the self-justification, narrative revision, and escalating commitment that follow. Cognitive dissonance, they argue, is not a personality flaw but a universal mechanism, and understanding it explains police misconduct, political tribalism, and therapy failures in a single framework.
Recommended by: Mohnish Pabrai, Nat Eliason and 2 others
A working catalogue of 99 cognitive errors, organized so you can actually use it. Less academic than Kahneman, more encyclopedic than Duke. The format — one bias per short chapter — makes it useful as a pre-mortem checklist before consequential decisions.
Recommended by: Mohnish Pabrai
Charlie Mungerrecommends 3 books here
Sam Altmanrecommends 1 book here