Updates

  1. Person pages list letters, writing, profiles and links as sortable tables with filters, and show each person's companies as links; Fund letters show each letter's description in its own column.
  2. Experts show a checked job title and a short description of each person; 30 more people have photographs.
  3. Every company, fund, university and publication the experts work for has a page listing the people there.
  4. Fund letters show each letter's thesis and filter by it; 225 person pages list the essays, columns and newsletter issues the person wrote.
  5. Person pages list every essay and newsletter issue a person wrote, and their own books as a table in List view.
  6. Recommends shows the five largest kinds of book and the rest under More; browse pictures load sooner.
  7. Podcasts and talks link the original episode, filter by Audio and video or Press, and list each publisher once.
  8. Pages are wider, Recommends has List and Grid, and a filter clicked again turns off.
  9. Book cards sit in a ruled grid with Open Library and Goodreads links and each book's one-line note.
  10. Funds is now Investors; each investor's styles are buttons that filter the table.
  11. Podcasts and talks on a person's page filter by year and publisher and show as a list or a grid of pictures.
  12. Quotes show only people's own words: 472 summaries written by list sites are gone.
  13. Country pages open from Browse again, and every link on the shelf lands on a page.
  14. Subject and person pages show their sections as tabs, and each book appears once on a person's page.
  15. Book cards show the quote, who said it and the source; grids show five cards to a row.
  16. On a phone, a menu holds the sections, search, Updates, Feedback and dark mode.
  17. Feedback takes a screenshot of the page with no browser prompt, opens a screenshot full size when you click it, and clears itself once sent.
  18. Book cards are centred, search names the topic each book sits in, and any text cut short shows whole on hover.
  19. Search groups its results by kind: people, companies, geographies, subjects, topics, books, funds, fund letters and papers.
  20. The Books table lists who recommended each book by name, and the browser tab names the section you are in.
  21. Feedback can take a screenshot of the page, or one you paste or choose, and opens in the corner beside Updates.
  22. Each rail button reopens its section where you left it, and Browse, Table and People show on every book and subject page.
  23. Filters grey out choices that hold nothing instead of hiding them, and Books › People filters by authors or recommenders.
  24. Feedback takes a subject line and up to three screenshots.
  25. Biographies are grouped by the person they are about: 41 new pages, from Abraham Lincoln to Lee Kuan Yew.
  26. Sport splits into 23 sports, and Religion into one topic per faith.
  27. Book lists show as cards: the cover, one recommendation quote and every recommender by name.
  28. Seventeen subjects that had two or three pages under different names now have one page each.
  29. Every page lists its Experts as authors and recommenders, with a link to them on the Experts tab.
  30. Economics, Financial history, Financial panics and Accounting are subjects of their own, with one page per financial crisis.
  31. Book, person and subject pages open inside the app, so the tabs stay in view.
  32. 996 more book covers, and photographs or logos for 227 more people and companies.
  33. Books › Browse shows every subject as cards, and the rail holds Fund letters, Papers, Experts, Books and Funds.
  34. Every topic over 150 books splits into narrower topics, each with a page of its own.

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Consumer brands and repeat purchase

Business models

Cheap, frequent, low-involvement purchases; the empirical marketing literature here is unusually good.

Books 14Experts 3Recommenders 32

Start here

  1. Positioning: The Battle for Your MindAl Ries, Jack Trout, 1981
  2. How Brands GrowByron Sharp, 2010
  3. The Long and the Short of ItLes Binet, Peter Field, 2013
Positioning: The Battle for Your MindPositioning: The Battle for Your Mind
T1 Positioning: The Battle for Your Mind
Al Ries, Jack Trout · 1981
Open LibraryGoodreads

Marketing happens in the buyer's mind: find an open position there and own it.

Recommended by: Patrick Collison, Aaron Levie, David Cancel and 4 others

How Brands GrowHow Brands Grow
T1 How Brands Grow
Byron Sharp · 2010
Open LibraryGoodreads

Evidence on how brands grow: reach light buyers and be easy to recall and buy.

Building Strong BrandsBuilding Strong Brands
T2 Building Strong Brands
David A. Aaker · 1996
Open LibraryGoodreads

How to build and manage a brand, using the four parts of brand equity.

The Loyalty EffectThe Loyalty Effect
T2 The Loyalty Effect
Frederick F. Reichheld, Thomas Teal · 1996
Open LibraryGoodreads

Keeping customers, employees and investors is what drives profit and growth.

“In his seminal book, The Loyalty Effect, Fred Reichheld shows that a 5 percentage point improvement in retention rate” — Michael Mauboussin

Source: The Economics of Customer Businesses (Legg Mason Capital Management)

Recommended by: Michael Mauboussin

Let My People Go SurfingLet My People Go Surfing
T2 Let My People Go Surfing
Yvon Chouinard · 2005
Open LibraryGoodreads

Patagonia's founder on running a business against conventional growth logic

Recommended by: Nat Eliason, Patrick Collison, David Cancel and 3 others

Setting the TableSetting the Table
T2 Setting the Table
Danny Meyer · 2006
Open LibraryGoodreads

Enlightened hospitality: put employees first, then guests, community and investors.

Recommended by: Patrick Collison, Fred Wilson, Niki Scevak and 2 others

Made to StickMade to Stick
T2 Made to Stick
Chip Heath, Dan Heath · 2007
Open LibraryGoodreads

Six traits of memorable ideas, from simple and unexpected to emotional stories.

“…books I've recommended, highlighted to death, or forced on friends.” — Andrew Wilkinson

Source: Andrew Wilkinson's Bookshelf, neverenough.com

Recommended by: Andrew Wilkinson, Mohnish Pabrai and 10 others

The Power of HabitThe Power of Habit
T2 The Power of Habit
Charles Duhigg · 2012
Open LibraryGoodreads

The habit loop of cue, routine and reward, and how to change a habit by its routine.

“I love his [Charles Duhigg's] book. By the way I got his book and gave it to everyone in the company [Bridgewater].” — Ray Dalio

Source: Dalio on giving Duhigg's book to everyone at Bridgewater

Recommended by: Mohnish Pabrai, Nat Eliason, Naval Ravikant and 6 others

The Long and the Short of ItThe Long and the Short of It
T2 The Long and the Short of It
Les Binet, Peter Field · 2013
Open LibraryGoodreads

IPA data on the split between brand-building and activation spend.

How Brands Grow: Part 2How Brands Grow: Part 2
T2 How Brands Grow: Part 2
Jenni Romaniuk, Byron Sharp · 2015
Open LibraryGoodreads

The empirical laws of brand growth extended to new categories and channels.

Competing Against LuckCompeting Against Luck
T2 Competing Against Luck
Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan · 2016
Open LibraryGoodreads

Customers hire products to do a job; innovate by finding the job, not the buyer type.

Eating the Big FishEating the Big Fish
T3 Eating the Big Fish
Adam Morgan · 1999
Open LibraryGoodreads

Challenger-brand economics against a dominant incumbent.

Recommended by: Vinod Khosla

How to Drive Your Competition CrazyHow to Drive Your Competition Crazy
T4 How to Drive Your Competition Crazy
Guy Kawasaki · 1995
Open LibraryGoodreads

Kawasaki on competing through service, speed and irritating incumbents

“Awesome book. On my Top Ten List. CEO of garage.com and a friend.” — Mohnish Pabrai

Source: Mohnish's Bookshelf — Books on Sales & Marketing, entry 27

Recommended by: Mohnish Pabrai

Data-Driven MarketingData-Driven Marketing
T4 Data-Driven Marketing
Mark Jeffery · 2010
Open LibraryGoodreads

Fifteen metrics that show which marketing spending works and which does not.

Recommended by: Mohnish Pabrai, Jeff Bezos

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