Executives and Corporate Insiders

How to win and keep agency clients and write advertising that sells.

Running the Washington Post through the Pentagon Papers, Watergate and a strike.

How IBM was kept whole in 1993 and turned from hardware toward services.

Running Disney and buying Pixar, Marvel, Lucasfilm and Fox to add creative talent.

Life inside General Motors, told by a top executive who quit it in 1973.

The businessman who brought Chrysler back from the brink tells his story.

IBM's founding under the father, its move into computers and the son's career.

How direct marketing was invented, from the Columbia Record Club to American Express.

Running General Electric from 1981 to 2001, as told on retiring.

How WorldCom's internal audit chief uncovered its accounting fraud.

Marissa Mayer's arrival at Yahoo in 2012 and her struggle to turn it around.

Microsoft's chief executive on moving the company toward cloud and AI.

How Bill Campbell coached the leaders of Google, Apple and Intuit.

Eskom's former chief executive on why South Africa's power supply can't be fixed.

A former Facebook policy director's memoir of the company from 2011 to 2017.

The contemporaneous dissent, twenty years ahead of the consensus.

Biography of Roberto Goizueta and the 1980s-90s value creation.

Insider account: Eisner's own memoir of the turnaround years.

Michael Eisner's revival of Disney, Katzenberg's exit and the failed succession.

An Enron employee's account of the fake partnerships and trades behind its collapse.

Insider account from a serial restructuring CEO.

Life inside early Google, told by its 59th employee and first brand manager.

Insider memoir by the CEO who ran the 2004 turnaround.

Insider account of Facebook's ads business by a product manager.

How Apple's operations chief became its leader and took it past a trillion dollars.

Insider memoir by her son, who scaled the company she founded.

Insider memoir by the engineer whose blog post triggered the reckoning.

Insider account: Immelt's defence of his sixteen years as CEO.

Insider account: Nooyi's memoir of twelve years as CEO.

Polemic treating Welch's GE as the template for shareholder primacy.

How the struggle between Thomas Watson and his son shaped IBM's success.

Insider memoir by SoftBank's former CFO

The Theranos whistleblower's account of what went on inside the company.

Media executive's memoir spanning Paramount, Fox and IAC

An adman's anecdotes of his successes and failures, from inventing test campaigns on.

A copywriter's memoir bound with his primer on advertising, Scientific Advertising.

The research chief who backed xerography tells the story from inside Xerox.

Inside Lockheed's secret projects unit, from the U-2 to the stealth fighter.

Insider memoir by Welch's long-serving speechwriter.

David Ogilvy's life and the making of his famous advertising campaigns.

Interviews with leaders such as Jeff Bezos on how they lead.